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Funding readiness

Ready before you ask for the money.

Investment, loans or grants: funders decide quickly whether a business is ready. We get the business and its paperwork into shape so you can approach them with confidence.

Three ways to fund a business

The right money for the stage you are at.

Selling a share, borrowing or applying for a grant: the questions are similar, but who asks them and what they need to see is different.

Selling a share of the business

We help you decide how much to raise, what the business needs to prove first, and how to present it to the people writing the cheque.

Who provides itAngel investors, seed funds and venture capital.

What we prepare with you

  • A business plan written for the funder who will read it
  • Financial forecasts and the assumptions behind them
  • A pitch deck and a one-page summary
  • The documents funders ask for during their checks
  • Practice for the questions you will be asked
  • A realistic view of how much to raise and when
Investment stages

If you are raising investment, the stage you are at matters.

Seed

Getting people to want it

You build the basic structure of your product or service, test the market and win your first customers.

Angel investors, accelerators and early seed funds.

Series A

Turning it into a business

A working product becomes a growth business, with a steady flow of customers and a team built around it.

Venture capital, sometimes alongside debt.

Series B

Scaling into new markets

The company grows its team, opens new offices and enters new markets.

Larger venture capital firms, sometimes alongside debt.

Funding readiness check

Are you ready to ask for investment?

Eight quick questions. Answer honestly for a straight read on where you stand. Nothing you tick is saved or sent anywhere.

  1. You can explain what your business does, and who pays for it, in two sentences.
  2. You have paying customers, signed letters of intent or strong evidence of demand.
  3. You have financial forecasts for the next three years, with the assumptions written down.
  4. You know how much you want to raise, and exactly what you will spend it on.
  5. You have a pitch deck you would be happy to send to an investor today.
  6. Your company is set up properly, with clear shareholdings and your intellectual property owned by the company.
  7. You know who your competitors are and why customers would choose you.
  8. You could answer an investor's questions about your numbers without notes.
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Answer the questions to see your result

Your result will appear here as you go.

Next step

Want a second pair of eyes before you raise?

Start with a complimentary 20-minute initial consultation. We will tell you plainly what an investor, lender or grant body will see, and what to fix first.